Thursday, April 2, 2009

What’s in a Brand?

I have been thinking for a long time what makes some brands so successful that they literally become household names. Is it that the product behind the brand is a success or is it just the mind pictures that the audience come to associate with the brand? Honestly i dont know. On this blog i hope to share my thoughts and have others share theirs on brands, products, ads and campaigns that have touched us in very special ways. I invite thoughts on how the web and social media in particular is influencing the brand landscape. I invite critique on popular consumer products.
Karibuni Nyote.

1 comment:

  1. A timely and well-thought idea... an excellent platform to discuss matters business. My belated compliments to Redondo.

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